![]() ![]() But luxury wines are most of the time associated with consumption, exclusivity, indulgence & stating your position in society when Fine Wine is still more associated with art and the genuine need to express beauty, and as such, very different from luxury.” On this subject, Vicard et al recently published the third edition of “ Define Fine Wine.” “Fine Wine and Luxury definitions can mean different things to different cultures, countries, and stakeholders… do share a lot in common: they are most of the time at the expensive end of the price spectrum, they are not an every-day need, they are seen as ‘extra-ordinary,’ something special, they can both be related to craftmanship and the importance given to time and every single detail. These are traits a quality – and luxury – wine should, arguably have, too.īut Pauline Vicard, Executive Director of FM4FW, says fine wine and luxury wine are not synonymous. Though not a conclusion, robust interviews with trade and consumers have yielded overlap in perception of what makes a wine “fine.” Considerations: the wine must be capable of aging, be balanced, harmonious, and complex. This year, discussions have revolved around sensorial research through statistics. The team behind Fine Minds for Fine Wine (FM4FW), a think tank exploring the notion of “fine wine,” meets annually to attempt a definition for this complex concept. Quality is an outcome, a determination driven by taste, texture and structure. How about cutting-edge technology? Optical sorters improve quality, but they’re also often employed for lower-tier wines, not just luxury-designated fruit. ![]() However, does his involvement in dozens of wines lend quality to all of them? Consider Michelle Rolland: aspirational wineries around the world employ him to lend prestige to their projects. Taransaud French oak barrels.Ī winemaker’s reputation can also influence luxury positioning. Quality also relates to the inputs and winemaking practices, like oak chips vs. But at some famous shared vineyards, sheer size and array of producers often results in inconsistent quality. It can stem from the raw materials that support the reputation of a vineyard. Quality. Quality is intrinsic to fine or luxury wine. To market a product in the luxury price segment is not the same as producing a luxury wine. Are all Napa Valley Cabernets luxuries? By itself, price can’t confer luxury status. A $50 wine from the luxury tier is often the entry point for a Napa Valley Cabernet. However, those categories lack proper context. ![]()
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